Production
The film was first revealed in early April 2011, when it was reported that Karthi was considering a "social satire" script written by debutant film maker, Shankar Dayal, to be his next venture after the success of his previous film Siruthai.[1] Karthi confirmed the news and revealed he would feature in a new get-up for the film, although expressing that the script was still in development.[2][3] Veteran actress Raadhika signed on to play a supporting role in May 2011.Shriya Saran was signed up to play the lead female role in May 2011.
The first look of the film was duly released through a series of promotional posters in early 2011,[4] with the makers suggesting a potential release to coincide with Diwali 2011.[5]